KuLT Productions is a Malaysian-based performing arts company. The name "KuLT" stands for Kreativity, Universality, Local Flavour and Talent. I create a new logo that aligns with the brand, together with an event poster for Fortune Kooky. The musical comedy took place in Bandar Utama, Malaysia and Orchard Road, Singapore. The poster features a maneki neko (Japanese fortune cat) holding a gold credit card. The illustration is used across all marketing promotion of the musical.
Logo design process
